1. TOMS Shoes (http://www.toms.com/)
For evidence of such effectiveness, one just needs to look at how pervasive TOMS shoes are now, even on college campuses. For every pair of shoes purchased, a pair is donated to a child in need. TOMS is probably the most famous example of the "One for One" campaign, and they recently have expanded into clothing and glasses.
2. Roma Boots (http://romaprovisions.com/)
Roma Boots operates in a similar fashion to TOMS, but with rain boots. This organization is also important because in many areas of the world, the canvas shoes that TOMS produces are not acceptable in colder and wetter areas.
3. Warby Parker eyewear (http://www.warbyparker.com/)
Warby Parker makes a statement with its bold frames, but also with the affordable pricing. All prescription eyewear is under $100, compared to the typical $300 plus. For every pair of glasses, one is given to someone in need. Warby Parker addresses a problem those in countries as fortunate as the United States do not realize - many people do not realize they need eyeglasses, have access to tests and glasses, or let alone afford them.
So many people love the "one for one" campaigns. Not only are the products items that people are buying for themselves anyway, but people get to feel like they have done something for the world. Also, the people who usually buy one they are more apt to buy more. This is a great approach.
ReplyDeleteI think one for one campaigns are awesome. Personally, I am obsessed with TOMS and love my pair. I always tell people to buy them because it is for such a great cause. People should continue to create one for one campaigns because they are so beneficial.
ReplyDeleteThese are great organizations. People who buy the products are happy and in turn the poor are being helped. This a great way to help people in need rather then organizations just asking for money. More business should do what these business are doing.
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